As care needs increase due to aging, disease and injury, Baby Boomers prefer to remain independent for as long as possible. But when they need help, they rely on family to fill the gap. As they live longer and are not interested in long-term institutionalized care, our society must find new solutions.
We need new solutions for both the care of our aging population but also for their employed family members who step up to help out.
Without these innovations, employees will be unable to sustain their income, careers, and lifestyle choices.